We have added senior hands to the Dubai team: a designer, an art director and a second artworker.

The Gulf roster has grown faster than we expected, and routing every layout through Beirut stopped making sense somewhere around the third campaign of the quarter. Local hands mean shorter turnarounds, better feel for the market and fewer surprises with regional print.

Beirut remains the creative base. Dubai is now a production base rather than a satellite.

If you are launching in the Emirates this season, we can turn artwork around with less notice than before.